Course unit

Entrepreunariat and innovation

Last updated: 22/02/2024

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Course Director(s):

MONGO Michelle

General Description:

Innovation is considered today as a key factor in the development of companies. The opportunities offered to companies are numerous and allow the creation of new products, new services, new organisational forms, new sales processes and new markets. However, these opportunities often involve a redefinition of uses, methods and the business model, but also legal constraints linked to intellectual property, issues of skills management and human resources within companies, etc. In this sense, innovation cannot be approached in an unrelated way by future entrepreneurs, project leaders, SMEs, SMIs, etc. This is why the objective of the UP2 "Entrepreneurship and Innovation" is to enable students to understand innovation in a global perspective in which issues relating to :

• Entrepreneurship
• Innovation (the different forms of innovation and the financing of innovation) and Intellectual Property (the role of patents, trademarks, software, designs)
• Innovation marketing (new trends in sustainable marketing; conditions for conducting surveys)
• CGA-CGV; confidentiality

Key words:

Business creation Management Intellectual Property Right Company financing entrepreneurship

Number of teaching hours

15

Fields of study

Economics, Management, Human and Social Sciences

Teaching language

French

Intended learning outcomes

On completion of the unit, the student will be capable of:	Classification level	Priority
Analyze innovation and implementation modalities	4. Analyse	Essential
Understand IP rights	7. Create	Important
Understand the marketing strategy for innovative products and services	4. Analyse	Important
Understand innovation funding schemes and eligibility criteria	2. Understand	Important
Identify the different scenarios for entrepreneurship	2. Understand	Important
Understand the rules of confidentiality in an innovation activity	3. Apply	Important

Learning assessment methods

Percentage ratio of individual assessment			Percentage ratio of group assessment
Written exam:	100	%	Project submission:	0	%
Individual oral exam:	0	%	Group presentation:	0	%
Individual presentation:	0	%	Group practical exercise:	0	%
Individual practical exercise:	0	%	Group report:	0	%
Individual report:	0	%
Other(s): 0 %

Programme and content

Type of teaching activity	Content, sequencing and organisation
Amphi	Entrepreneurship (3h)
Amphi	Innovation (the different forms of innovation and the financing of innovation) (3h)
Amphi	Intellectual Property (the role of patents, trademarks, software, designs) (3h)
Amphi	CGA-CGV; confidentiality (6h)