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Course unit

The entrepreneur at the heart of the dynamic and the entrepreneurial and Innovation Process

Last updated: 22/02/2024

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Course Director(s):

DEGEORGE Jean-Michel

General Description:

This UP1 focuses on the contextualization of entrepreneurship in order to better understand its determinants. It also focuses on the entrepreneur as an innovator. It allows you to approach the different modalities.

It also focuses on the process that leads to innovation and the creation or takeover of a business. It allows you to approach the different stages of the process and especially the analysis and formalization tools that relate to it.

Key words:

entrepreneurship Process New venture creation Take back Innovation Business Model Business Plan Corporate entrepreneurship

Number of teaching hours

20

Fields of study

Economics, Management, Human and Social Sciences

Teaching language

French

Intended learning outcomes

On completion of the unit, the student will be capable of: Classification level Priority
Know the context leading to entrepreneurship 2. Understand Essential
Understand how innovation and entrepreneurship represent essential issues for the socio-economic world 2. Understand null
Know the different forms of entrepreneurship 1. Knowledge null
Understand the sequence of key stages of the process 2. Understand null
Address the entrepreneur and his role in the process 4. Analyse null
Know the steps of the process Understand 1. Knowledge null
Know and understand analysis tools 1. Knowledge null
Know, understand and formalize an analysis enabling the process to be built 1. Knowledge null

Learning assessment methods

Percentage ratio of individual assessment Percentage ratio of group assessment
Written exam: % Project submission: %
Individual oral exam: % Group presentation: 100 %
Individual presentation: % Group practical exercise: %
Individual practical exercise: % Group report: %
Individual report: %
Other(s): %

Programme and content

Type of teaching activity Content, sequencing and organisation
course

Issues and context:

  • Entrepreneurship in the 21st century
  • The socio-economic context of entrepreneurship
  • Entrepreneurial spirit
  • The ecosystem and entrepreneurial support

Issues and context:

  • Entrepreneurship in the 21st century
  • The socio-economic context of entrepreneurship
  • Entrepreneurial spirit
  •  The ecosystem and entrepreneurial support

The individual at the heart of the process:

  • Psycho-sociological approaches
  • Effectuation and causation
  • Commitment
  • Opportunity: identification or construction
  • Ecosystem

Entrepreneurial modalities:

  • Business creation (ex-nihilo, spin-off, subsidiary, etc.)
  • Business takeover (in bonis and in difficulty)
  • Intrapreneurship (models, etc.)
  • Some specificities (industry, family business, etc.)
  • The entrepreneurial firm
  • Entrepreneurial vigilance
  • Entrepreneurial orientation
  • CSR and ESS

Innovation

  • Classification
  • Actors
  • A specific process
  • Stages of business life: startup, scaleup, unicorn
  • Open innovation

The entrepreneurial process

  • Lean start-ups and Lean Canvas
  • The different steps
  • The Business Plan as a formalization tool
  • Consistencies to check
  • Strategic and marketing audit

Innovative business model

  • The business model
  • Resources and skills

Case study

Conference

Intervention from a start-up founder ans incubators