The goal of this course is to give an introduction to international development for companies by showing how to reduce risk while benefiting from the various opportunities that international business development offers.
| On completion of the unit, the student will be capable of: | Classification level | Priority |
|---|---|---|
| Applying tools of international marketing to support decision processes in an international context | 3. Apply | null |
| Understanding the issues of internationalisation | 2. Understand |
| Percentage ratio of individual assessment | Percentage ratio of group assessment | ||||
|---|---|---|---|---|---|
| Written exam: | 0 | % | Project submission: | 0 | % |
| Individual oral exam: | 0 | % | Group presentation: | 100 | % |
| Individual presentation: | 0 | % | Group practical exercise: | 0 | % |
| Individual practical exercise: | 0 | % | Group report: | 0 | % |
| Individual report: | 0 | % | |||
| Other(s): % | |||||
| Type of teaching activity | Content, sequencing and organisation |
|---|---|
| Case study | Globalisation issues for companies |
| Case study | International marketing / strategies for entering international markets |
| Case study | International market approach |
| Case study | Product policy in international markets |
| Conference | The conference will adress the why and wherefore of a global presence of an industrial company: International strategy for a company: the Clextral case |