The course introduces business and marketing sciences. After a presentation of the background to management sciences and their role within an enterprise, the unit deals with the main notions of marketing.
| On completion of the unit, the student will be capable of: | Classification level | Priority |
|---|---|---|
| Knowing and understanding the context of an enterprise within its environment | 1. Knowledge | Essential |
| Knowing the basic principles of marketing | 1. Knowledge | Essential |
| Having a good knowledge of marketing vocabulary | 1. Knowledge | Important |
| Differentiating strategies applied in industrial marketing | 2. Understand | Essential |
| Producing a marketing plan | 3. Apply | Important |
| Using different tools of market analysis | 3. Apply | Important |
| Percentage ratio of individual assessment | Percentage ratio of group assessment | ||||
|---|---|---|---|---|---|
| Written exam: | 100 | % | Project submission: | % | |
| Individual oral exam: | % | Group presentation: | % | ||
| Individual presentation: | % | Group practical exercise: | % | ||
| Individual practical exercise: | % | Group report: | % | ||
| Individual report: | % | ||||
| Other(s): % | |||||
| Type of teaching activity | Content, sequencing and organisation |
|---|---|
| Course | Presentation of the historical background of management and the present context.
Marketing plan:
Analysis Marketing strategy Marketing mix Marketing analysis tools |