Course unit

Business Strategy and Corporate Vision

Last updated: 26/09/2022

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Course Director(s):

METAILLER Thibaut

General Description:

Introduction to the components of an enterprise focusing on aspects of administrative and financial management

Key words:

Finance and strategy Commercial strategy Production management Human resources Management

Number of teaching hours

36

Fields of study

Teaching language

French

Intended learning outcomes

On completion of the unit, the student will be capable of: Classification level Priority

Learning assessment methods

Percentage ratio of individual assessment Percentage ratio of group assessment
Written exam: % Project submission: 100 %
Individual oral exam: % Group presentation: %
Individual presentation: % Group practical exercise: %
Individual practical exercise: % Group report: %
Individual report: %
Other(s): %

Programme and content

Type of teaching activity Content, sequencing and organisation
Course

Company vision and strategies : systematic approach

Finance

Self-financing ratio/ Balance sheets / provisions / operating results / Financial results / Cash flow / strategy

Value creation / Maslow pyramid / Use value / systems approach / environmental influence factors

Course

Introduction to production and stock management

Supply chain analysis and initiation into production management

Practical courses

Practical courses in teams

Company simulation activity using STRATIRAC software; analysis of financial strategies, Human Resources  Management, sales and marketing