Intervene on behalf of an enterprise on a strategic subject: current or future context of change, evolution, economic models and value chains, organisational development: skills, culture, managerial methods, social climate … For the client companies: benefit from the contemporary vision of final year students specialised in digital transition. Possibilities of working with students from various educational sectors (according to circumstances: Institute of Business Administration, Aix Marseille University, Institute of Political Studies).

 Economic dimensions of the subject:

• Product or service : functions, attributes
• Targetted market segments
• Added value : design
• Added value : production
• Added value : sales and after sales service
• Partners and key partnerships, environments (PESTEL)
• Compilation, composition and structure of costs

Organisational impacts

• Change (technological, cultural, structural, work organisation, processes …)
• Activities and key processes (customer relations, partners, suppliers, inter-services/teams, internal services/teams, HR management, design, manufacturing, distribution …)
• Managerial methods (hierarchical lines, autonomy/control)
• Expression and implementation of individual and collective skills and know-how
• Social climate

Prerequisites: 1st, 2nd and 3rd year management courses. Students having carried out an international internship during the 2nd year will compensate with their managerial skills acquired during the internship (understanding of the organisation, professional integration).