Course unit

Strategic Management of Organisations

Last updated: 26/09/2022

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General Description:

Intervene on behalf of an enterprise on a strategic subject: current or future context of change, evolution, economic models and value chains, organisational development: skills, culture, managerial methods, social climate … For the client companies: benefit from the contemporary vision of final year students specialised in digital transition. Possibilities of working with students from various educational sectors (according to circumstances: Institute of Business Administration, Aix Marseille University, Institute of Political Studies).

Discover and study in depth strategic issues based on a real situation: better identification of the needs of clients, users, partners and economic approaches, better identification of organisational dimensions: professional relations (actors, stakes …) managerial and social themes. In more detail, the different fields liable to be covered by the different subjects:

Economic dimensions of the subject:

• Product or service : functions, attributes
• Targetted market segments
• Added value : design
• Added value : production
• Added value : sales and after sales service
• Partners and key partnerships, environments (PESTEL)
• Compilation, composition and structure of costs

 Organisational impacts

• Change (technological, cultural, structural, work organisation, processes …)
• Activities and key processes (customer relations, partners, suppliers, inter-services/teams, internal services/teams, HR management, design, manufacturing, distribution …)
• Managerial methods (hierarchical lines, autonomy/control)
• Expression and implementation of individual and collective skills and know-how
• Social climate

Prerequisites: 1st, 2nd and 3rd year management courses. Students having carried out an international internship during the 2nd year will compensate with their managerial skills acquired during the internship (understanding of the organisation, professional integration).

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